Custom Order Builder
Step-by-step B2C order processing solution for ROBUS, an international lighting company
Challenge
The client’s company faced the issue of a significant workload for their sales and support team. They were processing customer orders through phone calls, spending considerable time and resources on each conversion.
Hence, the product had to solve three main issues:
High costs of operational activities
Lack of automation in order processing
Limited scalability and customer experience
Key Functionality
To meet the challenge, we built a Web App and a PWA (Progressive Web Application). The product supports all necessary functionality for customers to build their orders without the assistance of the sales team and with minimized part compatibility risks:
Interactive order builder
In-depth filters
Order price calculation
Automated part compatibility check
Save/Edit/Print/Quote order
Offline use through PWA
Interactive Order Building Solution
We developed an automated order building and price calculation tool. It eliminates compatibility risks for each part by suggesting those options that work well together. This way, the customer can build their precise order independently online and offline, thanks to PWA, and get a price estimation without speaking to the sales representatives
Ensured Compatibility
One Stop-Shop for Orders
Streamlined Purchase Process
How it works?
User Interface
Adaptive Design
Content-based Page Structure, Responsive Design Rules and Page Templates were the core of the adaptive design effort that allowed both the web app and PWA to adapt depending on the user’s device and its screen resolution
Value Delivered
The application allowed the client’s team to respond to each order much faster, increasing customer satisfaction, conversion rate, potential for scalability, and more. Automated and precise order building process through the web app and PWA decreased operational costs, attracting more customers compared to the phone sales process.
We built a product that ensured:
Cost savings and increased operational efficiency
Improved sales conversion with compatible configurations
Streamlined ordering process with automated precision
Improved scalability and customer experience
Client Reviews
SEVEN got to our narrow choice with another company because their project breakdown was the most detailed one and their portfolio showed they had experience in building apps similar to ours. In the first meeting, I got the impression that we’re dealing with true professionals and that they understand our needs.
This project resulted in a powerful tool used by electrical contractors across the UK and Irish markets. Our internal sales team finds it much easier and faster to respond to customer orders since more and more of them are coming through the app now, rather than the phone. It’s a huge improvement in our customer service.
LED Group ROBUS
Digital Design & Project Lead